Google's aquisition of Youtube !!!
Internet search engine king- Google has once again proved that its the best through the aquisition of Youtube, the king of video-sharing for a neat $1.65 Billion. The most popular video sharing website has combined with Google, the search engine pioneers with expertise to organize world information to be made available to users. Youtube continues to retain its identity to complement Google's business through video-sharing. According to Eric Schmidt, Chief Executive Officer of Google "Our companies share similar values; we both always put our users first and are committed to innovating to improve their experience. Together, we are natural partners to offer a compelling media entertainment service to users, content owners and advertisers." As reported in Google press release.

To start with Youtube, it was founded by three people Chad Hurley, one of its co-founders, the CEO and other two co-founders Steven Chen, CTO, and Jawed Karim, Advisor. They started it as a decent site where people could enjoy hassle-free sharing of videos, and uploading. It could be anything like personal home videos, or movie clippings or songs or news. The domain was registered in February 2005, and they started their broadcast by November. So, how did they become so popular in such a short time? Initially, they were advertising, "You could win an iPod nano or 100 iTunes or even an MP3 Speaker-bag! Share your experience with the world and show off your creative skills for a chance win!" All you have to do was to sign in to youtube and create your user id and password, which is a free registration, Wouldn't people start sharing their videos for a cool chance of winning a $250 iPod Nano? News Corp has myspace and even yahoo has video clips but why does everyone still login to youtube everytime they want to see a video? It is easy to use, that if you know how to browse and send an email, you can upload your video at the click of a button. YouTube's servers convert your video to a standardized format, but you don't need to know what that format is. All you have to do then is to send out the URL to your friend or relative, and your video appears, that too without the disturbing popups. You need not download any application of player to watch videos if you want to watch videos. Its that simple...

Now to move on, what is the deal of Myspace with Google? Google and MySpace.com are already in collaboration over online advertisement on the social networking portal. Google recently signed up a $900 million ad deal with MySpace for video advertisement. Through this, Myspace users can search for their groups and friends using Google. Ross Levinsohn, President of Fox Interactive Media said, "This deal is the next step in our evolution as a significant interactive player. Forming a strategic partnership with one of the most innovative companies in the world to expand our business together, monetize our platforms effectively and leverage our combined scale will provide substantial growth for our businesses."Is Myspace thinking of negotiations with Google for a deal as their competitors Youtube is already part of Google? Thats one question that only time will tell.

In this context, a piece of news, Microsoft is planning to launch Youtube rival, "Soapbox" already in the testing phase and hoped to be released within six months. Is there any future for this, lets wait and see...